25 Tips for Aspiring Bloggers

Occasionally I get email from other aspiring queer bloggers asking for advice, and I received another one recently, so I thought I'd share some general, hard-won blogging advice.  Take it all with a boulder of salt.

BW's Tips for Bloggers

1. Assuming you want an audience, your blog should revolve around a theme, not just be a diary.  For a following, you  need an angle.  (Once you have a following, it's okay to deviate sometimes--regular readers are forgiving...  As, I hope, you all are right now...)
   
2. Let your personality shine through.  Whether it's nerdy, quirky, punny, whatever--it's genuine you, and this is the fun of it.
   
3. Keep a running list of possible topics.  Then on the weeks you're running dry, check the list and see what inspires you.
4. You don't need to know anything about coding or building websites.  Personally I use Weebly, because I like their templates and options and easy-to-view stats.  But there's also WordPress and a bunch of others.
   
5. Reach out to more experienced bloggers.  After you've got 10-12 good posts, ask if they'll put you on their blog rolls. 
   
6. Don't feel obligated to post every day.  It's nice if you can, but you don't want the blog to feel like something you have to do.
   
7. Give people an option to subscribe to your blog via email.
   
8. Do it for love, not money.  I'm positive I've spent more on BW than I've earned.  Would I like to make a living writing BW?  You bet.  Am I willing to post ads all over my page and pimp products I don't care about?  No freakin' way.
   
9. Have patience!  It can take a really long time for your audience to grow.
   
10. Some people will hate you, disagree with you, and/or think you're stupid--and won't be afraid to say so.  Pay attention to thoughtful critiques; ignore the morons.
11. Don't be defensive.  You will screw up.  When you do, admit it.
12. You're going to offend some people, even if you try not to.  This is not a nice feeling, but it's a virtually inevitable one.
13. Readers love pictures, especially if you take them yourself.
    
14. Have fun!  Be silly, be weird, be random.  If you're laughing while you're writing, your readers will laugh while reading it. 
    
15. Keep a separate email account for blog-related email.  This will keep your blog life from leaking into your work life, and vice versa.
16. Think carefully about whether to be anonymous.  It's a hard choice.  I'm still closeted for professional reasons (and deeply ambivalent about it), but plan on coming out in the next couple years.  Once you're "out," you can't go un-ring the bell.  While being up-front about your real identity will increase your credibility (and get you a bigger following, I bet!), it may limit what you feel comfortable writing about. 
    
17. Social media is your friend!  Lots of people have stumbled across BW randomly through Twitter and Facebook.
    
18. Don't write about friends/family who read your blog, unless they've told you it's okay, or you specifically let them know ahead of time.  Some will get pissed off; it's hard to predict who.  Also: use pseudonyms.
    
19. Interact with your readers!  Most of them will be awesome, and eventually you'll probably get more emails than you can handle, but if you see blogging more as a conversation than a mouthpiece, readers will be engaged (and they'll share smart, interesting ideas that will teach you cool things and inspire you to write more!).
20. You're allowed to vary: sometimes you may be funny, sometimes reflective, sometimes informative.  Don't feel like you have to keep up some kind of consistent "persona."
    
21. Don't get too obsessed with your numbers, and certainly don't write in response to them (e.g., "People like posts about fashion so I'd better write about nothing but fashion").
22. Don't apologize if you go a while without blogging.  (Yeah, I broke my own rule recently.  Sue me.)  Just roll with it.
23. Focus on creating good, interesting content.  Rachel Maddow said recently that there are too many great content-container creators and not enough great content creators.  Be one of the great ones, and strive to get better.  I'm talking about technical stuff (for grammar tips, there's no better source than Strunk and White) and non-technical stuff.  Think of the bloggers you admire most.  Why do you like their posts?  Strive to embody the qualities you admire.
24. Good writing takes way more time than you think it will.
    
25. Understand that you have something to say.  If you're thinking about blogging, it's because you want to tell something to the masses.  Don't second-guess yourself.  Everyone's an expert on his or her own corner of the world.  A blog is an awesome way to share your point of view!
    

I'm sure other bloggers feel differently about lots of this stuff, and I hope they'll weigh in with other thoughts they have.

What about you, dear readers?  What are your favorite qualities in a blog?