Butch Wonders
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Isn't It About Time You Took a Stand Against Bland?

6/8/2011

10 Comments

 
You know what I hate in the fashion world?  More than anything?  Blandness.  And you know where I find blandness most problematic, most offensive, and most generally intolerable?  No, not shoes or watches.  Not even ties.  Where I REALLY loathe blandness is in feminine hygiene products.  But THANK GOODNESS: someone is finally taking a stand against bland(!!):
Picture
No, I'm not making this up (though I wish I was).  I snapped a picture of this ad in my local supermarket.  The caption on the bottom is a bit blurry, but you can probably make out that the major text (aside from the catchy stand/bland slogan, of course) is: "the only pad with multiple designs."

I can't tell you how many times I've been shopping at the grocery store, browsing aisle after aisle in frustration at the single-design maxi pads.  I mean, one design?  That's downright dowdy!  Am I expected to wear shirts with only one color?  Monochromatic shoes?  God, no.  So why should I be doomed to sport pads with only one design?  Luckily for all of us, Kotex knows exactly what stylish women want.  Multiple-design pads.  Nothing less.

We are also advised to look for these exciting new products in the fem care aisle.  Thanks for the tip, Kotex!  No longer will I wander Safeway wondering why I can't find the maxi pads alongside the cereal or orange juice.  I also appreciate that "Fem Care" is in a special pink font of its own.  It makes me feel so, so...  so womanly, somehow.  Thank you, Kotex.  [sniffles, dabs eyes.]  Thank you.
10 Comments
medina link
6/8/2011 12:15:11 pm

where do I throw up?

Reply
Catmo
6/8/2011 01:24:27 pm

Well they have ADULT designer pull ups for adults now....it was bound to happen.

Reply
Amber link
6/8/2011 02:23:10 pm

Confession: I kinda like it. : )

Yes, I know it's a blatent marketing ploy. Yes, I know it's unnecessary. Yes, I know it's ridiculous.

Still.

Reply
Wendi link
6/8/2011 02:45:59 pm

HA! This is hilarious!

I don't get to see these 'clever' advertisements for these products since I started using the brilliant invention called the Diva Cup! I will never again have to purchase those bland feminine hygiene products again!

Reply
Butch Wonders link
6/8/2011 03:47:28 pm

Wow, the "Diva Cup??" Does that come emblazoned with pearls and jewels?

Reply
Wendi link
6/9/2011 02:02:04 am

HA! No! That would be most uncomfortable!

http://www.divacup.com/

Reply
Val1l6
6/9/2011 07:24:15 am

Same as Wendi, I'm a divacup user.

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Levi link
6/9/2011 08:48:45 am

Fortunately the DivaCup is quite utilitarian and unsparkly, apart from its name and the little flowery magenta cotton holding pouch it comes with.

I'm trying to come up with another, suitably butch name for mine, but don't have anything yet.

Reply
Justa Notha link
6/12/2011 10:46:15 pm

LMAO if there's only one style of pads available, how come I have like 50 types to choose from. I think you've identified a niche market: sanitary products for butches. Have to make the packaging very masculine to match their packaging lol!

I like Always 14+ because their the only pads designed for women with a little more junk in their trunk, if you know what I mean...

Reply
Jax link
6/15/2011 05:28:37 am

Personally, I don't mind the way Always Infinity is designed. The colors are interesting, the design reminds me of the 60's version of the future (though I say that completely ignorant of what that means, it's just what comes to mind), there are no flowers, so it's fine. Besides, the technology is beyond amazing (which is why I will not only pay full price for them I don't mind paying double compared to regular pads). It's one of the few times when I want to applaud the engineer instead of smack them upside the head. I can feel confident about what I'm wearing and I don't have to stick a single thing inside me, which my body appreciates. I know it's not good for the environment but I have to listen to my body. Hell, they could put pink neon on the infinity pads that say "I'm a girly girl" and I'd buy them, that's how awesome they are. lol

In the end, one thing to remember is that buying decisions are made by superficial reasons like design. It may not affect you, but they do test these things out. If it tested well and can improve their sales they'll do it, even if it alienates a minority of others.

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